Centre for Future Studies
Strategic Futures Research & Analysis

Digital Communications

Up Front and Personal

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Digital Out-Of-Home Communications. The future is here and now...

2011

 

Preface

Customers are urgently looking for the WOW Effect to create awareness and transfer an innovative image. Most digital signage to date has been a video feed or a slide-show, where it is almost like a poster replacement.

 

Those ways of delivering content are not catching consumers’ attention any longer. Building brands and relationships with customers can only happen when you add value to their experiences.

 

Next generation digital signage is about creating rich and immersive user experiences.

 

Operators of digital signage networks, location owners, media agencies and brands need dynamic solutions. Successful digital signage applications are driven by market and users’ needs.

 

The future of the industry is here.

 

Daniel Steinbichler, CEO 3M|GTG