The pace of change in the communications and technology sector is relentless and shows no sign of slowing down. The World Wide Web was invented 20 years ago and there is no doubt that the next 20 years will see the development of further technological breakthroughs that will have profound implications for both businesses and individuals.
Access’ report provides an excellent summary of the opportunities and challenges that the pace of technological change will create for companies. It highlights how virtual cloud-based IT structures and ‘software as a service’ (SaaS) models have become a business and not just a technology conversation, potentially offering cost saving benefits to business as well as increasing the ability to manage scale more quickly.
Increased connectivity and social media proliferation bring ever greater working flexibility and impact people’s working practices and staff management as well as the expectations of customers. Understanding customer need is important, but the ability to react quickly to those needs will present businesses with many challenges. They will need to become better at making the best of technologies available – to enable innovation that can create new business models and impact the long-term growth and competitiveness of a business.
Ultimately this report helps to highlight that the successful organisations of the future will be those companies who can seize on the technologies available to help adapt and change their cultures, business practices and strategies in a fast changing world market.
– Charles le Strange Meakin, Partner, KPMG LLP Cambridge